History
Our history date back 30 years with establishment an import and distribution company under the ownership and management of Ahmed Yesuf. This was the foundation for our family business tradition, which laid the way for the establishment of three more companies under Fozia Mohammed Saed, Khalid Ahmed Yesuf, and Selhadin Ahmed Yesuf.

These companies have been supplying the market with wide range of quality products including: Merchandise and Consumable goods, stationery items, hand tools and hardware, pumps, industrial and construction machineries, bicycle and parts, rice, scales, cooking oil, etc…

To further strengthen our capacity and expand our business operation we have merged our separate entities under the name Forever Plc, establishing one of the big importing companies in the country.
 
Objective
At Forever plc we aim to achieve “profitability through market demand satisfaction”. This target and philosophy is the driving force that governs our operations. To this end we source and supply wide range of quality products, which are backed by exceptional prior and post sales services.
 
Future Plan
Forever plc has also been established with a vision for expansion through agricultural production, assembly and manufacturing and exports. In our long-term plan we are targeting import substitution and exports.