Research and promotion are two key points highly emphasized in our marketing strategy. We are regularly engaged in market research in an effort to identify customer demands. We further take part in promotional programs and place advertisements in both print, electronic and mass media’s. The launching of this site at www.foreverplc.com is also part of our international marketing effort through the use of a new media- The Internet.

We mainly establish business-to-business trade contacts with suppliers and local distributors by attaining trade shows. We take part in and visit local and international trade events such as:

  • Bologna Fair (Italy)
  • Canton Fair (China)
  • Chicago Hard Ware Fairs (USA)
  • Addis Chamber Fair (Local-International fair)
  • Bahire Dare, Nazareth, Awassa and Shashemenaye Expo’s.